The National Screen Service mostly created the trailers in the sixties and they comprised of slowly edited screen shots , mostly without narration and and had large text emblazoned across the scene. One Andrew J. Kuehn in the 1960s revolutionized the trailer industry with excellent trailers that had voiceovers, film dialogue for story, dramatic music and fast running editing. He was so good at it that with a partner, he started a business making movie trailers.
In 1971, Kuehn at Kaleidoscope Films west coast office commenced operations and had a hold on the trailer industry for the next 30 years. Directors like Oliver Stone, Steven Spielberg, and Barbra Streisand trusted Kuehn and Kaleidoscope for the best trailers cinema -goers could see. Kuehn made trailers for movies such as The Sting, The Exorcist, Jaws, Taxi Driver to Superman and Titanic. He is famous for creating the line "Just when you thought it was safe to go in the water," for the Jaws campaign.
The Kuehn alumni school had movie trailers makers and marketing creatives who went on to start successful businesses and careers of their own. One Bob Harper who began his career as a messenger at Kaleidoscope went on to become a producer and quickly Vice-Chairman of Fox Filmed Entertainment.
Trailers usually are selected shots from the film being marketed. A trailer can be of not more than two and a half minutes length, which is the maximum duration. A studio or distributor is permitted to cross this time limit once a year, if they find it necessary for a specific film.
Some movie trailers contain special shoot footage, which is footage shot specifically for advertising purposes and is not a part of the actual film. Trailers that have material not in the movie are coveted by collectors, especially movie trailers of classic films. The Motion Pictures Association of America gives rating cards in green ( for all ), red ( for restricted audiences and MPAA United States rating cards ) and yellow ( for age appropriate Internet users ). Studios create trailers in-house or hire out the making to specialized advertising agencies. known as trailer houses.
How much of the movie and movie plot should be made known in movie trailers generates a lot of heated debate. For more on movie trailers, please click on the following links:
Upcoming Movie Trailers, Epic Movie Trailers, Horror Movie Trailers, Adult Movie Trailers, Funny Movie Trailers, Old Movie Trailers, Children Movie Trailers, Art Movie Trailers, Action Movie Trailers, Romantic Movie Trailers, Award Winning Movie Trailers, Fiction Movie Trailers and Animated Movie Trailers.
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